This week’s Wednesday Want is something of a departure from the norm… Instead of a piece from F&F that looks good on the outside, this week it’s all about laying the foundations from the inside. What am I talking about? Well, the latest innovation from the F&F lingerie team is the simply brilliant BACKSMOOTHER BRA which does, well, exactly what it says on the tin label.


The Backsmoother bra has been especially designed by the F&F lingerie team to eliminate that ‘back bulge’ a lot of us (and I’m speaking for experience here) get when wearing a close fitting, stretchy or clingy top over a tight bra. It features a wide, smooth and seamless back panel which sits flat against the skin meaning no lumps or bumps show. It fastens from the front, which is super handy for those of us who haven’t quite mastered the whole ‘crook your arm behind your back to do up the hook and eye’ trick you need for a regular bra (that’d be me then,) and its butterfly clasp is totally fuss free. The final reason it’s my Wednesday Want? Its sporty styling and wide bands to the side make it perfect for wearing under slouchy vests with deep armholes. If the summer ever comes, that’s how I’ll be wearing the Backsmoother to get a comfy yet chic layered look. For now, this innovative bra is also going to work wonders under transitional jersey dresses.
So, what’s your Wednesday Want?
Love, Gemma
ps. The Backsmoother bra is shown here in white, but it’s coming soon to stores and online in black, so keep an eye out for it!