Posts Tagged ‘prints’

Introducing 18 And East

By Rochelle Symons in Brands, News, Womenswear on Monday 28th March, 2011

Huge excitement at Clothing at Tesco HQ this week as we see the launch of new womenswear range 18 And East.  Founded in 2010 out of a love of vintage, combined with a desire for fresh and up to the minute design, the 18 And East team have travelled the lengths of the globe for design and print inspiration for their latest collection.

If you love your look a little vintage, with a good mix of iconic rock chick thrown in for some understated sex appeal then 18 And East will undoubtedly become your new favourite range this season.

We met up with co-founder, Hannah Webster to ask about the inspiration behind the collection, her top picks this season, and why Clothing at Tesco is their ideal partner!

Why did you set up 18 And East and when?

18 And East was established in 2010 and was born out of a love of vintage, combined with a desire for fresh and up to the minute design. The team here had been operating as a Design Studio for three years, designing ranges for high street retailers so launching our own label seemed like a natural progression for us. The team are based in East London and have a long standing connection with the area so the brand is really reflective of the scene here.

Why work with tesco.com/clothing?

We jumped at the chance to work with tesco.com/clothing as it is a great opportunity to bring a new and fresh brand to an already established customer base. We see that tesco.com/clothing combine great up to the minute fashion but at really reasonable prices and that’s what we have aimed to do with our collection. Online shopping is now the biggest growing sectors within the industry and is what really excites us a brand. (I can’t actually remember the last time I went shopping to an actual shop!) The capacity and reach that tesco.com/clothing for accessible fashion is great so we see this as a great opportunity!

Tell us a bit about the designs you have chosen for the launch?

The designs we have chosen for the launch are key feminine shapes, teamed with our signature prints. Our stunning prints are exclusive to 18 And East and range from delicate birds and bold florals to more abstract prints which decorate key pieces and incorporate a signature feel. Prints are really key to us. There are a few edgier pieces that make for a collection that ticks all your style boxes.

What was the inspiration behind the new collection?

The 18 And East team travel the lengths of the globe for design and print inspiration and can often been found rummaging through vintage markets and boot sales. The new collection is also inspired by the vibrant music, fashion and film scenes in and around East London and is for the girl who has a strong sense of individual style and a voracious lust for life. We are also influenced by the fashion blogging community and get a lot of inspiration from blogger’s picks and individuality. We run our own blog (www.18andeast-18andeast.blogspot.com) which showcases a real mix of what inspires us.

Tell us a bit about your backgrounds at 18 And East?

18 And East is a small, tight knit crack team and is headed up by Sue Webster who is the ex Design Director at Ben Sherman and ex Head of Product on Menswear at French Connection. Sue’s expertise works alongside a young design team headed up by Jo Kuniewicz who has previously designed for Elle and hand drawn prints for Bay and Brown.

Tell us a bit about your own personal style?

My own personal style is a bit1940s land girl meets Rock Chick! I’m happiest in a brogue or ankle boot and love the tea dress and chunky knit look of the 1940s. On my lazy days you’ll find me in my leather jacket, tee and jeans. I invest in classic key pieces and team them with bold printed separates. If I could raid anyone’s wardrobe it would be Olivia Palermo, Edie Campbell and Alison Mosshart from The Kills.

So what’s your favourite pieces online for the launch?

My favourite pieces from the launch are the Padded Shoulder Bolero – It’s such a stylish piece that can be worn with jeans and killer heels for a day/night look or over a party dress for the evening. I love the Batwing top in our Woodland Print – perfect for festival season this summer and I love the Strap Back party dress – the ultimate LBD. It also comes in an amazing Geranium red that will make sure you turn heads!

18 and East launches this week at Clothingattesco.com, and you can view the whole collection here.


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Clothing at Tesco loves… That’s So Yesterday

By Rochelle Symons in Clothing at Tesco loves on Friday 4th March, 2011

That's So Yesterday

We can’t quite believe it’s March already, but with style inspiration like this, we’re fully embracing the spring season! This week, we’ve been reading That’s So Yesterday, by self confessed Lady Gaga and Ebay addict Laura.

She shares our love for bold prints, and she certainly isn’t afraid of a splash of colour! But don’t take our word for it, see for yourself as she completely works this printed scarf and jacket combo, as well as this eye-catching hot pink lipstick!

We also love that she doesn’t keep all her style secrets to herself, often updating her blog with her latest nail art, and even has a guide to the new dip dyed hair trend!

So if your looking to inject a bit more colour into your spring wardrobe, be sure to check out Laura’s blog for a bit of inspiration!

If you’re on Twitter, you can follow her too!


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LFW Trend: Florals

By Rochelle Symons in Get the look, London Fashion Week, Trends on Thursday 24th February, 2011

London Fashion Week is almost over and we couldn’t let it end without covering another trend – and this one is just in time for Spring.

Florals are one of those trends generations have loved so much, that many can now be defined by an era – think of floral 40’s tea dresses. This year would not be without them and we saw floral prints all over Somerset House during Fashion Week.

A couple of our favourite Street Style snaps from London Fashion Week:

Clashing prints: Leopard print, fur with a granny-chic rucksack.   Bright, shiny, large flower print coat.

Why not try out the trend yourself and put a spring back in your step with our something from our floral collection shown below? And remember to check out our London Fashion Week blog gallery for more fabulously individual and inspiring street-style direct from London Fashion Week!

Angel Eye flower dress £28 Floral Prom dress £25 Floral Tea dress  £18

Click here to view the whole range!


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On trend autumn knitwear

By Rochelle Symons in Top Picks, Trends on Wednesday 29th September, 2010

We must be on a fast-track to winter, this week our team have all noticed that the nights are drawing  in and the weather is just gloomy and cold. I’m not ready for the cold weather at all, I nipped out at lunchtime and got caught out in a shower – in a floral dress and thin cardi! I’ve been having a look at our new autumn range, specifically warm and cosy knits.  I’ve taken note of two key autumn/winter 2010 trends straight from the catwalk when I was deciding what to buy – texture and prints.

Prints

We’ve got some great stripy jumpers which will be instant classics, as well as more trendy pieces like our baroque print dress and fairisle knit cardi.

 

F&F Signature striped shoulderpad tunic – £16                                                      F&F glitter stripe jumper – £16

F&F print jumper dress – £18                                                                                          F&F chunky fairisle cardigan – £18

Textures

Texture is always a trend for autumn/winter but this year it’s set to be huge. We’ve got cardis and jumpers which are cable knit and fluffy and also feature bobbles and embellishment.

 

 F&F chunky loop cardigan – £25                                                                              F&F bobble jumper - £16

F&F cable cardigan - £18                                                                                         F&F embellished cardigan – £8

What’s your favourite knitwear trend, prints or texture? If you’re as indecisive as I am, don’t worry! We have 20% off everything running at the moment.


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Bank Holiday deals

By Jill Marshall in Bank Holiday deals, Menswear, Womenswear on Thursday 26th August, 2010

This week is flying by, isn’t it? It’s already Thursday which means only one more days left til the Bank Holiday weekend. The forecast isn’t looking great but we’re hoping you’re still going to make the most of the long weekend. After all, it’s the last one for a long time. To celebrate the extra day off, we’ve got some lovely Bank Holiday offers for you. For the ladies, we have maxi dresses for mini prices and harem trousers from just £8. And for the men, we have a fantastic suit offer as well as a buy one get one half price deal on polo shirts.

 

                 Khaki maxi dress – £12                                                                                      Printed maxi dress – £12

 

                                                                                                     Suit – was £55, now £35

 We even have a Bank Holiday bonus offer to help you make the most of the unseasonable – £5 off selected men’s coats and women’s trenches. Autumn/Winter fashion is going back to basics with classic styles and neutral shades, there has never been a better time to invest in a timeless trench.

                      

Women’s trench coat – £25                                                          Men’s hooded coat – £20


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Buyer’s pick courtesy of Lizzie!

By The Buying Team in Top Picks, Trends, Womenswear on Wednesday 7th July, 2010

Hi, I’m Lizzie, one of the buyers here at Tesco. As a buyer my job entails sourcing the right products, at the right time, and at the right prices for you!

I look at key trends, fabrics, prints and colours, making sure we get the best pieces instore and online for you, our customers.

Lets talk trends…Prints are always a key trend for Spring/Summer, nothing says summer like patterns and prints, and it’s an ideal way to show off your tan! Floral prints were heavily featured on the runway this year, especially during Milan Fashion Week. If you like earthy tones and exotic influences then this trend is the one is for you. Tribal prints are very big currently with their colour and  fun nature they’re very wearable. If you needed any more convincing, the late Alexander McQueen had a beautiful, futuristic print-heavy collection for Summer which proves that prints are one look too hot to miss this summer. But remember, this doesn’t mean you need to wear prints head to toe. Work them in to your wardrobe subtly with a floral cardigan or tribal summer dress.

In honour of all things print, here are my top 5 picks from the site:

F&F floral bandeau dress, F&F tribal print dress, F&F Couture multi layered dress, F&F Couture harem jumpsuit, F&F Trend animal playsuit


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Clothing at Tesco Loves…. What Katie Wore

By Rochelle Symons in Clothing at Tesco loves on Friday 26th March, 2010

If you haven’t heard about the blog What Katie Wore, then where have you been? The concept behind it is fantastic! Katie has to wear a different outfit every day and her boyfriend Joe diarizes her different looks throughout the year. It is a great source of fashion inspiration, good if you’re looking to shake up your style or just to have a good nosey at what Katie is wearing!

Here are a couple of our favourite looks from Katie … (there are so many that is was honestly hard to choose):

Katie’s day off

Lucky Katie had a day off after Mother’s Day, which she spent pottering around London. Love her matching jacket and bag!

Katie does print

Prints are set to be a big trend this summer, check out her leopard print jacket, meow!

Katie on holiday

If you looking for summer fashion inspiration, you should check out Katie’s holiday pics, great to get you in the mood for holidays!

Katie goes floral

Another big trend for summer florals! We are a big fan of floral sun dresses, how about you?

Got a blog you love? Let us know and we’ll take a look


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Day Two at London Fashion Week

By Natalie Theo in London Fashion Week, Womenswear on Monday 22nd February, 2010

Ohhh is that the leggy Amber Le Bon I see on the Mark Fast catwalk? Yes. Ohhh is the raven haired plus-size model Crystal Wrenn in one of Mark’s sought after slinky dinky cobwebby figure hugging bodycon mini dresses in a deep edible red? Yes.

It’s colour again – think orange, fuschia and a dash of khaki – on the London catwalks. It’s also a designer who is showing clothes that can be worn on all types of body shapes, as he did last season. The opulence of Marie-Antoinette must be playing on everyone’s mind because the queen of bold graphic jewellery print Mary Katrantzou, had a fabulous collection of exotic jewel inspired print dresses and blouses. As I mentioned yesterday, London Fashion Week seems to be all about ‘best friends’ this season. And oh the excitement of going to a Henry Holland, House of Holland, show always starts with the invitation – a mad print bandana this season…. which I don’t think I actually saw anyone wearing. His best friend Agy Deyn sat front row with of all people GMTV’s Lorraine Kelly. His famous slogan print t-shirts now had acronyms too rude to mention on them, and were teemed with mad pastel print fabric dresses and skirts. Prints, prints and more prints and I thought London was going to be all sludgy and grey.

This Chanel-meets sodapop girl mood continued in the comfort of Burlington Arcade which served as the PPQ catwalk graced by Sodapop-It girls Daisy Lowe and Pixie Geldoff.


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